Matthew O'Reilly

Joined as Nory's first partnerships hire. Own partner strategy and the partner channel for the UK and Ireland, and managed the US partner channel until my promotion to Senior Manager in August 2026.

• Built the partner function from zero into a primary GTM channel, generating €14M+ in partner-sourced pipeline and €2M in partner-sourced ACV.
• Set partner strategy across four routes to market (integrations, referrals, resellers and co-sell), with a commercial model and GTM playbook for each. The portfolio now covers 40+ partners.
• Negotiated and put together partner agreements, then activated and managed each partner after signing.
• Moved Nory off dependence on a single partner to a multi-channel model spanning POS, reseller and referral partners.
• Grew annual partner-sourced pipeline 3x, from €2.6M in the first 12 months to €7.8M in the last 12, with quarterly pipeline rising from €714K to €3.2M+.
• Sourced 430+ deals through partners across UKI and the US, from pre-seed through Series B.
• Built the referral, reseller and co-sell programmes, including SPIFFs, partner enablement, partner attribution in HubSpot and joint GTM playbooks used by the sales team.
• Built the internal business case for dedicated integration resourcing and worked with Product and Engineering on integration prioritisation.
• Launched Nory Capital, an embedded finance offering, through a partnership with a specialist lender.
• Supported US market entry through partner ecosystem mapping and GTM strategy.

Partner Growth Manager

Managed strategic partnerships across EMEA within Lightspeed's global POS and payments ecosystem, covering integrations, referrals, and reseller relationships.

• Grew partner-sourced MRR 5x, from €2K to €10K+ per month, by activating new partners and deepening enablement with existing ones.
• Owned all key EMEA partners across integrations, referrals and reseller, managing commercials, enablement and joint GTM activity for each.
• Built relationships across the wider POS, payments, SaaS and hospitality tech ecosystem that I still draw on today.
• Worked with Sales, Product and Marketing on joint go-to-market initiatives, including co-marketing campaigns and partner-led pipeline plays.

Founder & Managing Director

Founded and ran Cloud iCommerce for 2.5 years, an EMEA distributor of POS and payments solutions selling through resellers and channel partners.

• Built the business from scratch, distributing POS and payments solutions across multiple EMEA markets.
• Owned the full commercial cycle: vendor relationships, channel partner recruitment, commercial agreements, customer acquisition and account management.
• Ran the business as a one-person commercial function covering sales, partnerships, operations and finance.
• Gave me first-hand experience of POS and payments from the reseller side, which shapes how I design partner programmes today.